PARSONS EXPRESS

* I also designed the poster for this exhibition.

‘Parsons Express’, 27 August 2012, Parsons The New School for Design, 2 West 13th Street, New York/USA

 

CURATORS: Julia GORTON, Scott LIZAMA

WORK: A literacy campaign, NY Lifestyle Magazine

DIMENTIONS: Billboard: 33'' x 24'' (83.8cm x 61cm), Poster 20'' x 21'' (50.8cm x 53.3cm), Banner 44'' x 10'' (111.8cm x 25.4cm)

THEME: The main thesis of the exhibition was to create a campaign to improve the literacy percentage by online interaction, using New York subway as a promotion tool.

 

LITERACY CAMPAIGN:

SUBWAY CAR
In library, we search books by its universal call number. Since we are promoting a website that you can read online books for free, I put a red cross on the call number, creating a certain curiosity to the public.
Even if one cannot relate with call number, one can relate to the library checkout card.

POSTERS
The slogan I came up with the posters is ''You don't need to check out books anymore. Just check these out: manybooks.net/gutenberg.org''. I tried to imply that you don't need to borrow books from the library; you can read many books online for free.

The main idea behind the posters is to use pile of library books with call numbers in contrast to online reading.

MAGAZINE:

In this project we were to design something about fashion and New York City lifestyle. So I chose the subject of uniforms and cops, how they handle the NYC heat with that dark and heat absorbent uniforms. This research led to the history of uniforms and what they really indicate.
I used a pan in the heading to draw false attention of the viewer and make them curious what the text is all about.

MAGAZINE BAG DESIGN

magazine bag

 

LITERACY CAMPAIGN:

SUBWAY CAR

train

POSTERS

billboard billbard

poster

 

MAGAZINE:

spread1

spread2

spread3

 

PICTURES FROM THE EXHIBITION:
parsons express1 parsons express2 parsons express 3 parsons express 4 parsons express 5

 

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